The Secret to Selling Property in Panama: The Pricing Pyramid Strategy

When selling real estate in Panama, one of the most important factors is pricing. No matter how beautiful your home or land may be, if it’s not priced correctly, you’ll struggle to attract serious buyers. That’s where the Pricing Pyramid comes in—a proven strategy that shows how the listing price directly impacts buyer interest.

At United Country Panama, we use this model to help our clients position their properties competitively in the market to achieve the fastest sale at the best price.

What Is the Pricing Pyramid?

The Pricing Pyramid is a visual guide that illustrates how setting the right price affects the number of potential buyers who will look at your property.

15% Above Market Value → Only about 10% of buyers will consider your home.
10% Above Market Value → Roughly 30% of buyers will look.
At Market Value → About 60% of buyers will show interest.
10% Below Market Value → You capture about 75% of buyers.
15% Below Market Value → Up to 90% of buyers will take a look.

Why Pricing Matters in Panama’s Real Estate Market

Panama is one of the fastest-growing real estate destinations in Central America. With international buyers, retirees, and investors searching for opportunities, correctly pricing your property can make or break your sale.

Overpricing may keep your property sitting on the market for months (or even years).
Competitive pricing generates more buyer interest, increases showings, and can even spark bidding wars.
Underpricing strategically can sometimes attract multiple offers, driving the final sale price higher than expected.

How United Country Panama Helps Sellers

When you work with United Country Panama, our expert team provides:

✅ A comprehensive market analysis to determine the true value of your property
✅ A custom marketing plan to reach local and international buyers
✅ Guidance on pricing strategies to maximize exposure and speed up your sale
✅ Professional support through the entire sales process

Our goal is to ensure your property in Panama gets the attention it deserves while helping you achieve the best possible outcome.

Are you ready to get some real buyers?

The Pricing Pyramid is clear: the closer you are to fair market value, the more buyers you’ll attract. If you’re considering selling your property in Panama, pricing it right from the start is essential.

📞 Contact United Country Panama today to schedule a consultation and discover how we can help you sell your home, land, or investment property quickly and at the right price.